Search Advertising

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Nitty Gritty

• 3 hours on-demand video
• Certificate of completion
• Access on mobile, tablet and TV

Learning Outcome

• Understand the fundamentals of search advertising and its role in digital marketing.
• Gain proficiency in using Google Ads and Microsoft Advertising platforms for search campaigns.
• Learn how to conduct effective keyword research and apply different match types.
• Master lead generation strategies and build a targeted traffic strategy.

• Develop marketing strategies and set clear objectives for your search ad campaigns.
• Learn how to structure campaigns, ad groups, and keywords for better results.
• Understand bidding strategies and how to participate in the Google Ads auction effectively.

Course Overview

The Search Advertising course is designed to provide a comprehensive understanding of how search engine advertising works, with a focus on Google Ads and Microsoft Advertising. This course is ideal for anyone seeking to master the art of creating effective search ads, drive traffic, and optimize campaigns for better results.

The course begins with an Introduction to Search Advertising, providing you with the foundational knowledge of how search engine ads function. You’ll gain an understanding of Google Ads, including its various formats and features, and how they work to reach your target audience. Through the Google Ads Formats and Features module, you will explore different ad formats such as text ads, shopping ads, and video ads, learning when and how to use each for maximum impact.

In Keyword Research and Match Types, you’ll learn how to find the most effective keywords for your search campaigns and understand the different match types (broad match, phrase match, exact match) to target the right audience. This section will give you the skills to optimize your keywords to increase ad performance.

The Lead Generation, Traffic, and List Building module teaches you how to design ads with the objective of generating leads and traffic, and how to build and grow your email list. You’ll then dive into Marketing Objectives and Strategy in Search Ads, learning how to align your advertising campaigns with business goals, ensuring that you create campaigns that drive results. The Ad Groups and Keywords in Search Ads module explores how to organize your campaigns effectively, using ad groups and keywords to improve relevance and performance.

Once you’ve learned the fundamentals, you’ll move to Creating and Monitoring Search Ads, where you’ll gain hands-on experience in setting up ads, tracking performance, and making necessary adjustments. The course also covers Microsoft Advertising, an alternative to Google Ads, and teaches you how to use it for paid search campaigns.

Finally, the Google Ads Auction, Keywords Bids, and Bidding Strategies module covers the critical aspect of search engine advertising: how bidding works in the Google Ads auction. You’ll learn how to create effective bidding strategies to maximize your ad budget and outbid competitors for top ad positions.

Upon completion of this course, you’ll have a well-rounded understanding of search advertising, including keyword research, bid strategies, ad creation, and performance tracking, making you capable of running highly successful search ad campaigns.

Who This Course Is For:

• Digital marketers seeking to specialize in search advertising.
• Business owners aiming to promote their products or services via paid search.
• Marketing professionals interested in learning Google Ads and Microsoft Advertising.
• Entrepreneurs looking to drive traffic to their websites through search ads.
• Social media marketers wanting to expand into search advertising.
• Students interested in pursuing a career in digital marketing.
• SEO specialists seeking to complement their skills with paid advertising strategies.
• Professionals working in e-commerce, looking to boost sales via paid search.

Requirements:

• No prior experience in search advertising is required.
• Basic understanding of digital marketing concepts is helpful but not mandatory.
• A keen interest in learning how to create and optimize paid search campaigns.

Course Instructor

Learndrive Courses

Learndrive Courses is a trusted name in professional online learning, delivering high-quality content across business, communication, healthcare, management, teaching, law, and more. This Active Listening Training course is designed by experienced instructional designers who understand how people learn, communicate, and perform in real workplace environments. Their approach focuses on practicality rather than theory, ensuring that every learner can apply the concepts in daily interactions with colleagues, clients, family, or students.

What makes this instructor exceptional is the learner-centred teaching style. The course is structured for clarity, retention, and real-life application. Concepts are explained in simple language, supported by meaningful examples, and organised to help learners build confidence gradually. Learndrive Courses focuses on skills people actually need—listening with empathy, reducing misunderstandings, building trust, supporting teamwork, and communicating without conflict. With a solid reputation for delivering professional, accessible, and career-focused training, Learndrive ensures that learners complete this course with valuable knowledge and practical communication abilities they can use immediately.

Accreditation

This course is accredited by CPDQE. The demand for professionals to engage in Continuing Professional Development is escalating, irrespective of the industry, career stage, or job function. CPD serves as an impactful mechanism for skill enhancement, maintaining the relevance of academic credentials, and strategically advancing one’s career. 

This CPDQE Certified Course will ensure that you have obtained the required CPD trainings for your professional development.

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Frequently Asked Questions

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If you’re not satisfied with our course, you can request a refund within 14 days of purchase. We follow a no-questions-asked refund policy, and you will receive a full refund.

Will I receive a certificate after completing the course?

Yes, upon successful completion of the course and exam (if applicable), you will receive a free digital certificate that can be downloaded and printed.

Are your courses accredited?

Yes, our courses are CPDQE accredited. CPDQE is an independent body that accredits courses and events for continuous professional development, ensuring they meet high-quality standards.

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You can verify your certificate by visiting the Learndrive certificate verification page and entering your certification code. This will confirm the authenticity of your certificate.

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