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Customer Relationship Management (CRM) : Professional Online Training
Master CRM strategies to build stronger customer relationships and drive long-term loyalty.
Learn how to select, implement, and optimise CRM systems effectively.
Turn customer data into actionable insights for business growth.
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Nitty Gritty
- 60 Minutes on-demand video
- Certificate of completion
- Access on mobile, tablet and TV
Learning Outcome
- Understand core CRM concepts, frameworks, & practical applications for building strong and sustainable customer relationships effectively.
- Analyse customer behaviour and lifecycle stages to design targeted engagement strategies that improve retention and satisfaction levels.
- Apply requirement-driven approaches to select suitable CRM systems aligned with organisational goals and operational needs.
- Develop strategic plans to predict customer churn and implement proactive solutions that enhance long-term customer loyalty.
- Design customer journey maps to identify key touchpoints and improve overall customer experience across multiple channels.
- Evaluate CRM performance using data-driven insights to continuously optimise strategies and achieve measurable business outcomes.
Course Overview
Customer Relationship Management (CRM) is no longer just a business function—it is the backbone of sustainable growth, customer loyalty, and competitive advantage. This comprehensive course is designed to equip learners with both the theoretical foundations and practical strategies required to build, implement, and optimise effective CRM systems. You will begin by exploring the core concepts of CRM, including its purpose, structure, and the critical role it plays in shaping customer experiences. From understanding the true value of customer loyalty to managing data responsibly, the course sets a strong foundation for modern CRM practices.
As you progress, the course introduces a requirement-driven approach to selecting CRM tools, helping you avoid common pitfalls businesses face when adopting new technologies. You will learn how to define organisational needs, evaluate CRM systems effectively, and understand why technology alone is not enough without the right strategy behind it. The training further dives into powerful customer retention strategies, focusing on mapping customer journeys, predicting churn, and implementing loyalty-driven frameworks that deliver measurable results.
In addition, the course explores scenario planning and customer profiling, enabling you to better understand customer behaviour and anticipate future needs. By examining customer life cycles and developing actionable CRM strategies, you will gain the skills needed to create personalised, data-driven experiences that foster long-term relationships. Whether you are new to CRM or looking to refine your existing knowledge, this course offers practical insights and structured guidance to help you succeed in today’s customer-centric business environment.
Who This Course Is For:
- CRM Executives
- Sales Professionals
- Marketing Managers
- Customer Service Representatives
- Business Owners
- Account Managers
- Digital Marketing Specialists
- Operations Managers
Requirements
- No prior experience required
- Basic understanding of business operations is helpful but not essential
Course Instructor
Learndrive Courses
Learndrive Courses is a leading training provider that combines academic depth with practical application, making it ideal for CRM learning. Its curriculum simplifies complex concepts like customer lifecycle management, retention strategies, and CRM systems into clear, structured lessons.
With a learner-centric approach, the course builds knowledge progressively while maintaining clarity and engagement. Each module is designed to reflect real business challenges, enabling immediate application.
Using evidence-based learning techniques, Learndrive enhances strategic thinking and data-driven decision-making—equipping learners to improve customer engagement, optimize CRM tools, and drive measurable results.
Accreditation
This course is accredited by CPDQE, ensuring it meets rigorous standards for professional development and continuous learning. As the need for ongoing skills development grows across all sectors, CPD accreditation provides assurance that the training is structured, relevant, and aligned with industry expectations. Completing CPDQE-accredited training supports individuals in maintaining competency, enhancing professional value, and demonstrating commitment to personal growth. Whether you are progressing in your career or strengthening essential wellbeing skills, this accreditation underscores the course’s quality and its contribution to lifelong learning.
What Students say about us
The courses on the website are well designed, very clear and you can learn a lot of useful skills from them. A very
Enjoying the course at my pace, repeating what I did not understand and learning
Frequently Asked Questions
Everything you need to now about he product billing.
To purchase a course, simply select the course you want, choose your plan from the top right side, and click on the ‘Take this course’ button to initiate the checkout process. You will receive access as soon as the payment is processed.
We accept various payment methods, including credit/debit cards, PayPal, and bank transfer. If you don’t have a card or paypal, contact us for alternative payment methods.
If you’re not satisfied with our course, you can request a refund within 14 days of purchase. We follow a no-questions-asked refund policy, and you will receive a full refund.
Yes, upon successful completion of the course and exam (if applicable), you will receive a free digital certificate that can be downloaded and printed.
Yes, our courses are CPDQE accredited. CPDQE is an independent body that accredits courses and events for continuous professional development, ensuring they meet high-quality standards.
You can verify your certificate by visiting the Learndrive certificate verification page and entering your certification code. This will confirm the authenticity of your certificate.
To redeem your voucher, first visit the voucher redemption page. Enter your personal details and paste the voucher code into the designated field (do not type the code manually). After that, click the “Send” button. You will receive your login details via the email address you provided. Once you have received them, log in to our website and access your course from your dashboard.
Course Curriculum
| Gain Practical Knowledge from Our Business Course | |||
| Gain Practical Knowledge from Our Business Course | 00:01:00 | ||
| Module 01: Customer Relationship Management-Theory and Practice | |||
| The Truth About Perks | 00:02:00 | ||
| What is CRM | 00:01:00 | ||
| The Four Faces of CRM | 00:02:00 | ||
| The Price of Loyalty | 00:02:00 | ||
| Your Data , Their Rules | 00:02:00 | ||
| Module 02: Requirement Driven Product Selection and CRM | |||
| The Common CRM Mistake | 00:02:00 | ||
| A Requirement Driven | 00:01:00 | ||
| Defining Your Core Need | 00:01:00 | ||
| The 5 – Step Function Cycle | 00:01:00 | ||
| Tech Selection Checklist | 00:02:00 | ||
| Tech is Half the Equation | 00:02:00 | ||
| Module 03: CRM- Strategies for Customer Retention and Loyalty | |||
| Why Retention Is King | 00:03:00 | ||
| A Strategic Framework | 00:01:00 | ||
| Pillar 1 Map The Journey | 00:02:00 | ||
| Pillar 2 Predict Churn | 00:02:00 | ||
| Reward Loyalty | 00:02:00 | ||
| Your 90 – Day Plan | 00:02:00 | ||
| Module 04: Customer Relationship Management and Scenario Planning | |||
| Designing Successful CRMs | 00:05:00 | ||
| Understand the customer story | 00:04:00 | ||
| Module 05: CRM- Profiles and Customer Life Cycles | |||
| Building Blocks of CRM | 00:03:00 | ||
| The Customer Life Cycle | 00:06:00 | ||
| Study Guide | |||
| Study Guide_ A Comprehensive Guide to Building Lasting Customer Connections | 00:15:00 | ||
| Mission Passed | |||
| Mission Passed | 00:00:21 | ||
| Assignment | |||
| Assignment of Customer Relationship Management CRM | 00:15:00 | ||
| Order Your CPDQE Certificate | |||
| Order Your CPDQE Certificate | 00:01:00 | ||
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