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Marketing

Basics of Social Media Marketing

Kickstart your digital marketing journey with our Basics of Social Media Marketing course. Learn why social media is crucial for your business, and how to craft an effective strategy to engage, grow, and convert your audience. Perfect for beginners looking to make a mark in the digital world.

Learning time
13 lessons
Format
Online, self-paced
Short video lessons
Access period
Lifetime
Last audited
12th May 2026
Accreditation CPDQE-accredited CPD course

Overview

Social media has transformed the way businesses connect with their audience, making it an indispensable tool in the marketing arsenal. Our "Basics of Social Media Marketing" course is designed to give you a solid foundation in understanding and leveraging this powerful platform.

We start with "Introduction," where you'll get an overview of the course structure and what to expect. This module sets the stage for your social media marketing journey.

Suitable for

You will need

  • A device with an internet connection

Course content

13 lessons

Introduction 1 lesson
  • Introduction with music
Why Social Media Marketing is Important for Your Business 2 lessons
  • Why social media marketing is important
  • Social Media Terminology
Creating a Social Media Strategy 8 lessons
  • How to Create an Internet Marketing System That Will Generate Sales
  • How to Find Sources For Great Posts
  • How to Create a Social Media Calendar
  • Elements for the Perfect Posts
  • How to Create Standard Social Media Messages
  • How to Stay in Touch With Your Followers
  • How to Evaluate Your Social Media Campaigns
  • Care for a Feedback
Order Certificate 1 lesson
  • Order Certificate
Order Your Transcript 1 lesson
  • Order Your Transcript

How the course works

  1. Get access

    After payment, the course appears in your LearnDrive dashboard.

  2. Learn at your pace

    Work through 13 short video lessons in one sitting or several.

  3. Complete the assessment

    Attend the assessment and secure 70% to pass the assessment test.

  4. Get your documents

    Download the PDF document(s) included in your package.

Certificate and accreditation

Sample certificate

What you receive

A digital Certificate of Completion (PDF) for this CPDQE-accredited course.

What the accreditation means

CPDQE accredits this course for continuing professional development (CPD). CPD accreditation is not a regulated qualification and does not by itself confirm job competence.

Checking a certificate

Anyone can check a certificate code on the LearnDrive certificate verification page.

What each package includes

Document Package 1 · £20.00 Package 2 · £29.00
Course access Lifetime access Lifetime access
Certificate of Completion (PDF) Included Included
Transcript (PDF) Not included Included
Enrolment Letter (PDF) Not included Included

Course provider

LearnDrive Courses

LearnDrive is a UK-based online learning provider run by Edtech Learning Ltd. Courses are built by an in-house instructional design team using short video and audio modules.

About LearnDrive

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Rated 4.8/5 on Reed, Udemy & Google

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Frequently asked questions

When can I start after paying?

Straight away. Access is given as soon as your payment is processed, and the course appears in your dashboard.

How long can I access the course?

For life. Once you have enrolled, the course stays in your dashboard and you can come back to it whenever you like.

Do I need any prior knowledge?

No. The course starts from the basics, so you can begin without any previous experience of the topic.

Is there an assessment, and can I retake it?

Yes. There is a short assessment at the end and you need 70% to pass. If you do not pass first time, you can retake it.

Which documents does each package include?

It depends on the package you choose. The "What each package includes" table on this page shows exactly which PDF documents come with each one.

Are there extra costs for printed documents or delivery?

Your package includes digital PDF documents. If you would like printed copies, contact us and we will tell you the options and any costs.

What is the refund policy?

You can request a refund within 14 days of purchase. We follow a no-questions-asked refund policy.

How do I use a voucher?

Go to the voucher redemption page, enter your details and paste your voucher code (do not type it manually), then click Send. Your login details arrive by email and the course will be waiting in your dashboard.

How do I get help?

Our support team is happy to help. Get in touch through the contact page or call +44 7897 721446.

View all FAQs

Training a team?

LearnDrive offers training for businesses. Ask about options for enrolling your staff.

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Taking several courses?

A LearnDrive membership includes access to the full course library.

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Selected: Course Access + Certificate of Completion (PDF) · £20.00

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