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Basics of Social Media Marketing

Kickstart your digital marketing journey with our Basics of Social Media Marketing course. Learn why social media is crucial for your business, and how to craft an effective strategy to engage, grow, and convert your audience. Perfect for beginners looking to make a mark in the digital world.


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    **Additional shipping charge will be added for international delivery outside UK

    Learning Outcome

    Sneak Peek

    Course Overview

    Social media has transformed the way businesses connect with their audience, making it an indispensable tool in the marketing arsenal. Our “Basics of Social Media Marketing” course is designed to give you a solid foundation in understanding and leveraging this powerful platform.

    We start with “Introduction,” where you’ll get an overview of the course structure and what to expect. This module sets the stage for your social media marketing journey.

    Next, “Why Social Media Marketing is Important for Your Business” highlights the pivotal role social media plays in contemporary marketing. This module provides insights into how social media can drive brand awareness, engage customers, and boost sales. You’ll learn about the different social media platforms, their unique features, and how they can be used to reach different segments of your target market.

    The heart of the course lies in “Creating a Social Media Strategy.” This crucial module guides you through the process of developing a tailored social media plan. It covers identifying your target audience, setting realistic goals, choosing the right platforms, crafting compelling content, and measuring success. This module is packed with practical tips and exercises to help you apply what you’ve learned.

    By the end of the course, you’ll have a solid understanding of the basics of social media marketing and a clear roadmap to implement your strategy. Whether you’re a small business owner, a marketing professional, or someone looking to skill up in the digital marketing domain, this course is the first step towards mastering social media marketing. Enroll now and start your journey to becoming a social media marketing pro!

    Course Description 

    This course is an excellent learning opportunity for those who are passionate about the topic and who are interested in a successful career within the relevant industry. Professionals currently working in this field who wish to brush up on their knowledge and advance their careers may also enrol in this program.   

    In the Basics of Social Media Marketing Course, you will find a number of engaging, in-depth modules that will provide you with comprehensive theoretical knowledge that will enable you to succeed in your career. As proof of your completion, you will receive a free e-certificate from Learndrive.

    Using computers, tablets, smartphones, and other internet-enabled devices, you can access the course modules at your own pace. Invest in your professional development today and learn skills that will lead to your dream job. Become a career leader by taking this course online.

    What Do You Get With The Basics of Social Media Marketing Course?

    • Premium Video Materials in bite-sized format for the most accessible learning experience
    • Free e-certificate after completing the course
    • Flexible study time and pace
    • Instructor-led Course

    Course Design

    Students can access the course using any internet-connected device through our online learning platform. You may study at your own pace since there are no formal deadlines or teaching schedules.


    The learners who pass the course will receive a Learndrive Certificate as a badge of accomplishment. The e-certificate is free of charge. There is a small fee, however, if you want a hard copy of your certificate.

    Who Is This Course For?

    The course is right for you if you already work in this industry or want to make the transition. This Basics of Social Media Marketing Course is designed to enhance your expertise and improve your CV. 


    Students from all backgrounds are welcome to participate in the online training. There are no requirements for participation. The only prerequisite for studying this Basics of Social Media Marketing Course is an interest in learning and a good grasp of English, mathematics, and computer skills.

    Course Instructor

    Adonis Anastasiou has graduated from California State University of Los Angeles and got his degree in Administrative Management and Economics. He continued his studies in Strategic Management at Henley Management School and in 1999 he founded Adonis Business Academy. He also teaches Social Media and Internet Marketing at Cyprus College and he is a guest speaker at various Universities such as University of Central Lancashier, Cyprus University, University of Neapolis, University of Nicosia, University of East London. 

    He is an effective business trainer, coach, author and motivational speaker with an amazing record of assisting client companies to grow their sales and size even in turbulent times. His amazing 100% success rate, in increasing the sales of his clients, makes him the ideal Sales Trainer for any company that strives for growth in a recession environment. He is an approved lecturer of the Human Resource Authority of Cyprus and he has been training and coaching clients for the last 20 years. 

    He is one of the founding members of the Cyprus Mentoring and Coaching Association EMCC of Cyprus and one of the few Certified Google Advertising Professionals in Cyprus. Among his clients are Hellenic Bank, Pancyprian Insurance, Cosmos Insurance, CTC Automotives, Tseriotis Group, AlphaMega Hypermarkets, Electroline, Cyprus Electricity Authority, Debenhams Cyprus, etc. The areas of his expertise include Business Training, Business Coaching, Personal Development and Internet Marketing. 


    This course is accredited by CPDQE. The demand for professionals to engage in Continuing Professional Development is escalating, irrespective of the industry, career stage, or job function. CPD serves as an impactful mechanism for skill enhancement, maintaining the relevance of academic credentials, and strategically advancing one’s career. 

    This CPDQE Certified Course will ensure that you have obtained the required CPD trainings for your professional development.

    Demo Certificate

    Course Curriculum

    Introduction with music 00:03:00
    Why Social Media Marketing is Important for Your Business
    Why social media marketing is important 00:13:00
    Social Media Terminology 00:04:00
    Creating a Social Media Strategy
    How to Create an Internet Marketing System That Will Generate Sales 00:23:00
    How to Find Sources For Great Posts 00:05:00
    How to Create a Social Media Calendar 00:09:00
    Elements for the Perfect Posts 00:08:00
    How to Create Standard Social Media Messages 00:14:00
    How to Stay in Touch With Your Followers 00:13:00
    How to Evaluate Your Social Media Campaigns 00:11:00
    Order Certificate
    Order Certificate 00:05:00

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    Choose Your Plan

    **Additional shipping charge will be added for international delivery outside UK