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Profitable Pricing Strategy Masterclass
Through this course, you will learn how to create a profitable pricing strategy using a proven methodology that helps customers see the value of your company.

Created By
7 STUDENTS ENROLLED
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Course Curriculum
| Pricing Strategy - Introduction | |||
| Pricing Strategy Overview | 00:03:00 | ||
| What Pricing Communicates to Your Customers | |||
| What Price Communicates | 00:05:00 | ||
| Scenario-Based Pricing | 00:02:00 | ||
| Types of Pricing Strategies | 00:02:00 | ||
| What Investors are Looking for in Your Pricing Strategy | 00:02:00 | ||
| Test Your Pricing | 00:01:00 | ||
| Pricing Model Basics | |||
| The 3 Pricing Models | 00:03:00 | ||
| Guess The Pricing Model | 00:03:00 | ||
| Examples of Pricing Models | 00:02:00 | ||
| Case Study T-Shirt Pricing | 00:02:00 | ||
| Pricing Strategy and Your Competitors | |||
| Common Pricing Strategy Mistakes | 00:03:00 | ||
| 5 Key Steps to Pricing Strategy | 00:02:00 | ||
| Researching Your Market | 00:05:00 | ||
| Case Study Researching the Competition | 00:03:00 | ||
| Pricing Strategy and Your Margins | |||
| Know Your Margins | 00:10:00 | ||
| Average Industry Margins | 00:03:00 | ||
| Pricing Influencers - Introduction | |||
| Pricing Influencers Explained | 00:02:00 | ||
| Understanding Price Influencers | |||
| Pricing Variable 1 – Competition | 00:02:00 | ||
| Pricing Variable 2 – Demand | 00:03:00 | ||
| Pricing Variable 3 – First of a Kind | 00:03:00 | ||
| Pricing Variable 4 – Uniqueness | 00:03:00 | ||
| Pricing Variable 5 – Scarcity | 00:03:00 | ||
| Pricing Variable 6 – Quality | 00:03:00 | ||
| Pricing Variable 7 – Margin | 00:03:00 | ||
| Pricing Variable 8 – Customer Perception of Value | 00:02:00 | ||
| Calculate Your Score | |||
| Scoring Your Pricing Influencers | 00:05:00 | ||
| Pricing Models - Introduction | |||
| Overview of Pricing Models | 00:01:00 | ||
| Pricing Models | |||
| Cost-Based Pricing Pros and Cons | 00:04:00 | ||
| Market-Based Pricing Pros and Cons | 00:04:00 | ||
| Value-Based Pricing Pros and Cons | 00:06:00 | ||
| Choosing a Pricing Model | 00:03:00 | ||
| Common Mistakes in Pricing | 00:03:00 | ||
| Setting Your Price Case Study | 00:04:00 | ||
| Final quiz | |||
| Final Quiz: Profitable Pricing Strategy Masterclass | 00:20:00 | ||
| course guide | |||
| Create a Profitable Pricing Strategy – Pricing Models – Course Guide | 00:10:00 | ||
| Worksheet | |||
| Create a Profitable Pricing Strategy – Planning Worksheet.xlsx [Download] | 00:05:00 | ||
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