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Instagram Ads

Learn to design and implement high-performing Instagram advertising campaigns.
Understand marketing planning, ad creation, optimisation, and budget management.
Drive engagement, grow audiences, and maximise ROI effectively using Instagram Ads.

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Choose Your Plan

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TAKE THIS COURSE

Choose Your Plan

**Additional shipping charge will be added for international delivery outside UK
TAKE THIS COURSE
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Nitty Gritty

Last audited and Updated on : August 2025

Learning Outcome

Course Overview

Instagram Ads is a comprehensive course designed to equip learners with the knowledge and skills needed to create, manage, and optimise advertising campaigns on Instagram. With over a billion active users globally, Instagram offers unparalleled opportunities for brands, businesses, and entrepreneurs to reach targeted audiences, drive engagement, and generate measurable results. This course begins by guiding learners through the fundamentals of developing an effective marketing plan, emphasising the key steps required to create campaigns that align with business objectives and resonate with audiences. Understanding the structure and elements of a good marketing plan ensures campaigns are strategically designed to maximise impact and ROI.

The curriculum then focuses on Instagram advertising, covering essential aspects from account setup and ad creation to strategic optimisation and budget management. Learners explore how to start advertising on Instagram, create visually compelling campaigns, and implement strategies that improve reach and engagement while staying within allocated budgets. Practical insights into audience targeting, content presentation, and campaign monitoring are provided to help learners make data-driven decisions. By the end of the course, participants will possess the expertise to launch Instagram ads confidently, optimise campaign performance, and integrate advertising strategies into broader marketing initiatives. This course is ideal for those seeking to leverage Instagram’s advertising capabilities to drive brand growth, sales, and digital presence effectively.

Who This Course is For:

  • Social media managers aiming to improve advertising performance.
  • Small business owners seeking to promote products or services effectively.
  • Digital marketers responsible for multi-channel campaigns.
  • Content creators looking to monetise and grow engagement.
  • Entrepreneurs expanding their brand presence online.
  • Marketing interns or students learning practical advertising skills.
  • Freelancers offering Instagram marketing and consultancy services.
  • E-commerce managers aiming to boost sales through targeted campaigns.

Requirements:

  • No formal requirements are needed to take this course.
  • A personal or business Instagram account is recommended but not mandatory.

Course Instructor

Learndrive Courses

Learndrive is uniquely suited to deliver the Instagram Ads course due to its proven expertise in digital marketing education. The team combines instructional design excellence with practical, industry-relevant experience to provide learners with actionable skills. By breaking down complex concepts into structured modules, Learndrive ensures participants understand both the theory and practical implementation of Instagram advertising. The course emphasises hands-on learning, enabling learners to create, optimise, and monitor campaigns effectively. Learndrive’s methodology focuses on strategic planning, audience engagement, and data-driven decision-making, ensuring campaigns are not only visually appealing but also deliver measurable business results. With interactive demonstrations, step-by-step guidance, and expert insights, learners gain confidence in managing Instagram ads, setting budgets, and integrating advertising strategies into wider marketing initiatives. This instructor’s commitment to clarity, practical application, and learner success makes them the ideal guide for mastering Instagram advertising in a competitive digital landscape.

Accreditation

This course is accredited by CPDQE, recognising learners’ commitment to professional development in social media marketing. CPD accreditation ensures that participants enhance practical skills, stay updated with current advertising practices, and maintain the relevance of their professional credentials, supporting career growth and strategic expertise in digital marketing.

What Students say about us

Frequently Asked Questions

Everything you need to now about he product billing.

To run Instagram ads, create a business profile, link it to Facebook Ads Manager, choose your ad format, set a budget, and target your audience.

The cost of Instagram ads varies based on targeting, competition, and bid strategy but typically ranges from $0.20 to $2 per click or $6–$8 per 1000 impressions.

Ads on Instagram work through Facebook Ads Manager, where you can select your audience, budget, and design ad creatives that appear in users’ feeds, stories, or explore tabs.

Yes, Instagram ads are effective for increasing brand awareness, driving website traffic, and improving engagement, especially with visually driven content.

Yes, you can pay for Instagram ads through Facebook Ads Manager, using a variety of payment methods such as credit/debit cards or PayPal.

Yes, you can create and run ads directly from Instagram through the app, though you need a business account and linking it to Facebook Ads Manager for advanced features.

Instagram doesn’t directly pay for views; rather, creators earn through brand partnerships, sponsored content, or using features like Instagram’s Partner Program.

Yes, Instagram ads require a budget, which you set through Facebook Ads Manager. You choose the cost per click or cost per impression.

To buy Instagram ads, go to Facebook Ads Manager, select Instagram as your platform, create an ad campaign, set your budget, and define your target audience.

Yes, $5 a day can work for small campaigns, but the results may vary depending on targeting, ad objectives, and competition in your industry.

Any Instagram user with a business account can run ads on the platform, provided they meet Facebook’s advertising policies.

You can calculate Instagram ad costs by setting your campaign’s budget and understanding metrics like cost-per-click (CPC), cost-per-impression (CPM), and return on investment (ROI).

The monthly cost for Instagram ads depends on your budget and campaign strategy but typically ranges from $150 to $5000, or more, depending on reach and objectives.

 Instagram doesn’t allow fully free ads, but you can promote posts without paying by leveraging organic engagement and reaching followers through relevant hashtags and good content.

 There is no minimum follower requirement for running Instagram ads, but having a business account is essential for creating ads.

While you can’t earn through Instagram’s Partner Program with only 100 followers, you can still promote products or services through affiliate marketing and sponsored posts.

The minimum duration for Instagram ads is 1 day, but it’s recommended to run ads for at least 3–5 days to get reliable data.

 It typically costs between $6 and $8 to reach 1000 people on Instagram ads, though this varies depending on targeting and competition.

Course Curriculum

Module 01: Developing a Marketing Plan
Creating Engaging Captions 00:03:00
Text In Stories 00:03:00
Module 02: Instagram Advertising
Getting Started – Instagram Ads 00:02:00
How Do I Start 00:03:00
Creating Instagram Ads 00:04:00
Optimising Advertising Strategy 00:02:00
Setting a Budget Cap 00:05:00
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