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How to Create a Powerful Positioning Strategy for Your Business
The goal of this course is to teach you how to determine which elements resonate most with your customers by following a structured framework for positioning your company.
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Learning Outcome
- Determine what clues to take from a product or service offering to inform business positioning
- Understand the impact of positioning on business plan and strategy
- Find out how companies position themselves
Course Overview
How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. Through this course, learn how to be seen by the maximum amount of potential customers by creating a powerful positioning strategy.
This course provides a six-step framework for honing your positioning. By examining the various aspects of your business, you will find the elements that resonate most with your customers.
Course Description
This course is an excellent learning opportunity for those who are passionate about the topic and who are interested in a successful career within the relevant industry. Professionals currently working in this field who wish to brush up on their knowledge and advance their careers may also enrol in this program.
In the How to Create a Powerful Positioning Strategy for Your Business Course, you will find a number of engaging, in-depth modules that will provide you with comprehensive theoretical knowledge that will enable you to succeed in your career. As proof of your completion, you will receive a free e-certificate from Learndrive.
Using computers, tablets, smartphones, and other internet-enabled devices, you can access the course modules at your own pace. Invest in your professional development today and learn skills that will lead to your dream job. Become a career leader by taking this course online.
What Do You Get With The How to Create a Powerful Positioning Strategy for Your Business Course?
- Premium Video Materials in bite-sized format for the most accessible learning experience
- Free e-certificate after completing the course
- Flexible study time and pace
- Instructor-led Course
Course Design
Students can access the course using any internet-connected device through our online learning platform. You may study at your own pace since there are no formal deadlines or teaching schedules.
Certification
The learners who pass the course will receive a Learndrive Certificate as a badge of accomplishment. The e-certificate is free of charge. There is a small fee, however, if you want a hard copy of your certificate.
Who Is This Course For?
The course is right for you if you already work in this industry or want to make the transition. This How to Create a Powerful Positioning Strategy for Your Business Course is designed to enhance your expertise and improve your CV.
Requirements
Students from all backgrounds are welcome to participate in the online training. There are no requirements for participation. The only prerequisite for studying this How to Create a Powerful Positioning Strategy for Your Business Course is an interest in learning and a good grasp of English, mathematics, and computer skills.
Course Instructor
Ken Burke
San Francisco-based serial entrepreneur Ken Burke is the founder and CEO of ENN. He sold one of the most successful eCommerce software platforms in 2016, generating more than 2 billion dollars a year for retailers. He is now focused on helping entrepreneurs reach their goals. He is often on screen doing the actual teaching in much of the content ENN produces. He shares everything he has learned over the last 25 years. This is your chance to learn from an expert.
Accreditation
This course is accredited by CPDQE. The demand for professionals to engage in Continuing Professional Development is escalating, irrespective of the industry, career stage, or job function. CPD serves as an impactful mechanism for skill enhancement, maintaining the relevance of academic credentials, and strategically advancing one’s career.
This CPDQE Certified Course will ensure that you have obtained the required CPD trainings for your professional development.
What Students say about us
The courses on the website are well designed, very clear and you can learn a lot of useful skills from them. A very
Enjoying the course at my pace, repeating what I did not understand and learning
Frequently Asked Questions
Everything you need to now about he product billing.
To purchase a course, simply select the course you want, choose your plan from the top right side, and click on the ‘Take this course’ button to initiate the checkout process. You will receive access as soon as the payment is processed.
We accept various payment methods, including credit/debit cards, PayPal, and bank transfer. If you don’t have a card or paypal, contact us for alternative payment methods.
If you’re not satisfied with our course, you can request a refund within 14 days of purchase. We follow a no-questions-asked refund policy, and you will receive a full refund.
Yes, upon successful completion of the course and exam (if applicable), you will receive a free digital certificate that can be downloaded and printed.
Yes, our courses are CPDQE accredited. CPDQE is an independent body that accredits courses and events for continuous professional development, ensuring they meet high-quality standards.
You can verify your certificate by visiting the Learndrive certificate verification page and entering your certification code. This will confirm the authenticity of your certificate.
To redeem your voucher, first visit the voucher redemption page. Enter your personal details and paste the voucher code into the designated field (do not type the code manually). After that, click the “Send” button. You will receive your login details via the email address you provided. Once you have received them, log in to our website and access your course from your dashboard.
Course Curriculum
| Introduction | |||
| Positioning is about Your Customer’s Point of View | 00:08:00 | ||
| Positioning for Success | |||
| What Investors Are Looking For | 00:01:00 | ||
| Ben and Jerry’s Case Study | 00:02:00 | ||
| Keys to Success | 00:03:00 | ||
| The Positioning Framework | |||
| The Positioning Framework Overview | 00:06:00 | ||
| Step 1 – Create Meaningful Attributes – Part 1 | 00:05:00 | ||
| Step 1 – Create Meaningful Attributes – Part 2 | 00:06:00 | ||
| Step 1 – Create Meaningful Attributes – Part 3 | 00:05:00 | ||
| Viking Cruises – Case Study | 00:02:00 | ||
| Step 2 – Develop Custom Attributes | 00:10:00 | ||
| Step 3- Evaluate Rank Attributes | 00:04:00 | ||
| Step 4 – Evaluating Positioning Rankings | 00:03:00 | ||
| Step 5 – Positioning of Your Attributes | 00:02:00 | ||
| Step 6 – Your Positioning Statement | 00:04:00 | ||
| Common Mistakes | 00:01:00 | ||
| Final quiz | |||
| Final Quiz: How to Create a Powerful Positioning Strategy for Your Business | 00:05:00 | ||
| Workshop | |||
| Workshop – Position Your Product or Service in Action | 00:03:00 | ||
| Course Guide | |||
| Create a Powerful Positioning Strategy – Course Guide | 00:03:00 | ||
| worksheet | |||
| Create a Powerful Positioning Strategy – Planning Worksheet.xlsx [Download] | 00:15:00 | ||
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