• No products in the basket.

  • LOGIN

How to Create a Powerful Positioning Strategy for Your Business

The goal of this course is to teach you how to determine which elements resonate most with your customers by following a structured framework for positioning your company.

0 STUDENTS ENROLLED

Learning Outcome

Sneak Peek

Course Instructor

 

San Francisco-based serial entrepreneur Ken Burke is the founder and CEO of ENN. He sold one of the most successful eCommerce software platforms in 2016, generating more than 2 billion dollars a year for retailers. He is now focused on helping entrepreneurs reach their goals. He is often on screen doing the actual teaching in much of the content ENN produces. He shares everything he has learned over the last 25 years. This is your chance to learn from an expert.

 

Course Overview

How do your customers see you? The promises you make about your offering, and customer perceptions of how well you deliver on those promises, combine to create your market positioning. Through this course, learn how to be seen by the maximum amount of potential customers by creating a powerful positioning strategy.

This course provides a six-step framework for honing your positioning. By examining the various aspects of your business, you will find the elements that resonate most with your customers.

 

Course Description 

This course is an excellent learning opportunity for those who are passionate about the topic and who are interested in a successful career within the relevant industry. Professionals currently working in this field who wish to brush up on their knowledge and advance their careers may also enrol in this program.   

In the How to Create a Powerful Positioning Strategy for Your Business Course, you will find a number of engaging, in-depth modules that will provide you with comprehensive theoretical knowledge that will enable you to succeed in your career. As proof of your completion, you will receive a free e-certificate from Learndrive.

Using computers, tablets, smartphones, and other internet-enabled devices, you can access the course modules at your own pace. Invest in your professional development today and learn skills that will lead to your dream job. Become a career leader by taking this course online.

What Do You Get With The How to Create a Powerful Positioning Strategy for Your Business Course?

  • Premium Video Materials in bite-sized format for the most accessible learning experience
  • Free e-certificate after completing the course
  • Flexible study time and pace
  • Instructor-led Course

Course Design

Students can access the course using any internet-connected device through our online learning platform. You may study at your own pace since there are no formal deadlines or teaching schedules.

Certification

The learners who pass the course will receive a Learndrive Certificate as a badge of accomplishment. The e-certificate is free of charge. There is a small fee, however, if you want a hard copy of your certificate.

Who Is This Course For?

The course is right for you if you already work in this industry or want to make the transition. This How to Create a Powerful Positioning Strategy for Your Business Course is designed to enhance your expertise and improve your CV. 

Requirements

Students from all backgrounds are welcome to participate in the online training. There are no requirements for participation. The only prerequisite for studying this How to Create a Powerful Positioning Strategy for Your Business Course is an interest in learning and a good grasp of English, mathematics, and computer skills.

Course Curriculum

Introduction
Positioning is about Your Customer’s Point of View 00:08:00
Positioning for Success
What Investors Are Looking For 00:01:00
Ben and Jerry’s Case Study 00:02:00
Keys to Success 00:03:00
The Positioning Framework
The Positioning Framework Overview 00:06:00
Step 1 – Create Meaningful Attributes – Part 1 00:05:00
Step 1 – Create Meaningful Attributes – Part 2 00:06:00
Step 1 – Create Meaningful Attributes – Part 3 00:05:00
Viking Cruises – Case Study 00:02:00
Step 2 – Develop Custom Attributes 00:10:00
Step 3- Evaluate Rank Attributes 00:04:00
Step 4 – Evaluating Positioning Rankings 00:03:00
Step 5 – Positioning of Your Attributes 00:02:00
Step 6 – Your Positioning Statement 00:04:00
Common Mistakes 00:01:00
Final quiz
Final Quiz: How to Create a Powerful Positioning Strategy for Your Business 00:05:00
Workshop
Workshop – Position Your Product or Service in Action 00:03:00
Course Guide
Create a Powerful Positioning Strategy – Course Guide 00:03:00
worksheet
Create a Powerful Positioning Strategy – Planning Worksheet.xlsx [Download] 00:15:00

Course Reviews

N.A

ratings
  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.

TAKE THIS COURSE
  • £20.00
  • 365 Days
  • Course Badge
  • Course Certificate
top

© LEARNDRIVE 2022. LEARNDRIVE IS A TRADING STYLE OF EDTECH LEARNING LTD. COMPANY REGISTERED IN ENGLAND AND WALES. REGISTRATION NO: 13792412 | REGISTERED

ADDRESS: 10 EAST STOUR WAY, ASHFORD, ENGLAND TN24 0SX |