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Create a Go To Market Strategy That Drives Revenue Growth: MasterClass
During this course, you’ll learn how to develop a winning go-to-market strategy that consistently drives revenue growth month after month.
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Learning Outcome
- Learn about competitive advantages
- Understand how to position a business for success
- Finding and segmenting your target market
- Identify the unique value that a business can offer that no one else can
- Discover how to craft a compelling company story
- Develop business attributes that set it apart from the competition
Course Overview
A product launch, advertising, or even search engine optimization come to mind whenever you think of entering the market. However, before you do any of that, you must have a specific and detailed plan. In this course, you will learn how to beat the competition and enhance the customer experience by being unique.
After completing this course you will learn how to develop a winning go-to-market strategy that consistently drives revenue growth month after month using proven methodology and techniques.
Course Description
This course is an excellent learning opportunity for those who are passionate about the topic and who are interested in a successful career within the relevant industry. Professionals currently working in this field who wish to brush up on their knowledge and advance their careers may also enrol in this program.
In the Create a Go To Market Strategy That Drives Revenue Growth: MasterClass Course, you will find a number of engaging, in-depth modules that will provide you with comprehensive theoretical knowledge that will enable you to succeed in your career. As proof of your completion, you will receive a free e-certificate from Learndrive.
Using computers, tablets, smartphones, and other internet-enabled devices, you can access the course modules at your own pace. Invest in your professional development today and learn skills that will lead to your dream job. Become a career leader by taking this course online.
What Do You Get With The Create a Go To Market Strategy That Drives Revenue Growth: MasterClass Course?
- Premium Video Materials in bite-sized format for the most accessible learning experience
- Free e-certificate after completing the course
- Flexible study time and pace
- Instructor-led Course
Course Design
Students can access the course using any internet-connected device through our online learning platform. You may study at your own pace since there are no formal deadlines or teaching schedules.
Certification
The learners who pass the course will receive a Learndrive Certificate as a badge of accomplishment. The e-certificate is free of charge. There is a small fee, however, if you want a hard copy of your certificate.
Who Is This Course For?
The course is right for you if you already work in this industry or want to make the transition. This Create a Go To Market Strategy That Drives Revenue Growth: MasterClass Course is designed to enhance your expertise and improve your CV.
Requirements
Students from all backgrounds are welcome to participate in the online training. There are no requirements for participation. The only prerequisite for studying this Create a Go To Market Strategy That Drives Revenue Growth: MasterClass Course is an interest in learning and a good grasp of English, mathematics, and computer skills.
Course Instructor
Ken Burke
San Francisco-based serial entrepreneur Ken Burke is the founder and CEO of ENN. He sold one of the most successful eCommerce software platforms in 2016, generating more than 2 billion dollars a year for retailers. He is now focused on helping entrepreneurs reach their goals. He is often on screen doing the actual teaching in much of the content ENN produces. He shares everything he has learned over the last 25 years. This is your chance to learn from an expert.
Accreditation
This course is accredited by CPDQE. The demand for professionals to engage in Continuing Professional Development is escalating, irrespective of the industry, career stage, or job function. CPD serves as an impactful mechanism for skill enhancement, maintaining the relevance of academic credentials, and strategically advancing one’s career.
This CPDQE Certified Course will ensure that you have obtained the required CPD trainings for your professional development.
What Students say about us
The courses on the website are well designed, very clear and you can learn a lot of useful skills from them. A very
Enjoying the course at my pace, repeating what I did not understand and learning
Frequently Asked Questions
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To purchase a course, simply select the course you want, choose your plan from the top right side, and click on the ‘Take this course’ button to initiate the checkout process. You will receive access as soon as the payment is processed.
We accept various payment methods, including credit/debit cards, PayPal, and bank transfer. If you don’t have a card or paypal, contact us for alternative payment methods.
If you’re not satisfied with our course, you can request a refund within 14 days of purchase. We follow a no-questions-asked refund policy, and you will receive a full refund.
Yes, upon successful completion of the course and exam (if applicable), you will receive a free digital certificate that can be downloaded and printed.
Yes, our courses are CPDQE accredited. CPDQE is an independent body that accredits courses and events for continuous professional development, ensuring they meet high-quality standards.
You can verify your certificate by visiting the Learndrive certificate verification page and entering your certification code. This will confirm the authenticity of your certificate.
To redeem your voucher, first visit the voucher redemption page. Enter your personal details and paste the voucher code into the designated field (do not type the code manually). After that, click the “Send” button. You will receive your login details via the email address you provided. Once you have received them, log in to our website and access your course from your dashboard.
Course Curriculum
| Create a Unique Competitive Advantage | |||
| Unique Competitive Advantage Explained | 00:05:00 | ||
| Unique Competitive Advantage – Company Examples | 00:03:00 | ||
| How to Determine Your Unique Competitive Advantage | 00:01:00 | ||
| Step 1 – Evaluate Your Strengths | 00:02:00 | ||
| Step 2 – Evaluate Your Competitive Landscape | 00:03:00 | ||
| Step 3 – Identify Your Unique Competitive Advantage | 00:04:00 | ||
| Step 4 – Test Your Unique Competitive Advantage | 00:02:00 | ||
| Common Mistakes | 00:01:00 | ||
| Workshop – Unique Competitive Advantage In Action | 00:03:00 | ||
| Create a Powerful Positioning Strategy | |||
| Positioning is about Your Customer’s Point of View | 00:08:00 | ||
| What Investors Are Looking For | 00:01:00 | ||
| Ben and Jerry’s Case Study | 00:02:00 | ||
| Keys to Success | 00:04:00 | ||
| The Positioning Framework Overview | 00:06:00 | ||
| Step 1 – Create Meaningful Attributes – Part 1 | 00:05:00 | ||
| Step 1 – Create Meaningful Attributes – Part 2 | 00:06:00 | ||
| Step 1 – Create Meaningful Attributes – Part 3 | 00:05:00 | ||
| Viking Cruises – Case Study | 00:02:00 | ||
| Step 2 – Custom Attributes | 00:04:00 | ||
| Step 3- Evaluate Rank Attributes | 00:04:00 | ||
| Step 4 – Evaluating Positioning Rankings | 00:03:00 | ||
| Step 5 – Positioning of Your Attributes | 00:02:00 | ||
| Step 6 – Your Positioning Statement | 00:04:00 | ||
| Common Mistakes | 00:01:00 | ||
| Workshop – Position Your Product or Service in Action | 00:03:00 | ||
| Determine Your Target Market | |||
| Target Market Essentials | 00:05:00 | ||
| Why is Your Target Market So Important | 00:05:00 | ||
| Define Your Target Market | 00:02:00 | ||
| Step 1 – Define Standard Attributes – Demographics | 00:06:00 | ||
| Step 1 (con’t) – Define Standard Attributes – More Demographics | 00:05:00 | ||
| Step 1 (con’t) – Define Standard Attributes – Psychographics | 00:06:00 | ||
| Step 2 – Develop Custom Attributes | 00:10:00 | ||
| Step 3 – Validation | 00:01:00 | ||
| Step 4 – Adjust Your Strategy | 00:02:00 | ||
| Workshop – Developing Your Target Market | 00:02:00 | ||
| Build a Compelling Value Proposition | |||
| Characteristics of Unique Value Propositions | 00:02:00 | ||
| Types of Customer Benefits UVPs Express | 00:04:00 | ||
| Examples of Unique Value Propositions | 00:01:00 | ||
| What Investors Are Looking For | 00:01:00 | ||
| Value Proposition vs Competitive Advantage | 00:02:00 | ||
| Understand Your Competitor’s Unique Value Proposition | 00:03:00 | ||
| Streaming Services Example | 00:02:00 | ||
| The Value Proposition Framework | 00:01:00 | ||
| Step 1 – Brainstorming | 00:07:00 | ||
| Step 2 – Create a Value Proposition List | 00:01:00 | ||
| Step 3 – Determine Uniqueness | 00:03:00 | ||
| Step 4 – Prioritize Top Value Propositions | 00:02:00 | ||
| Step 5 – Tell a Story | 00:04:00 | ||
| Common Mistakes | 00:01:00 | ||
| Workshop – Build Your Unique Value Proposition | 00:04:00 | ||
| Worksheet | |||
| Create a Unique Competitive Advantage For Your Business – Planning Worksheet – Copy.xlsx [Download] | 00:15:00 | ||
| Create a Powerful Positioning Strategy – Planning Worksheet.xlsx [Download] | 00:15:00 | ||
| Determine Your Target Market – Planning Worksheet.xlsx [Download] | 00:15:00 | ||
| Build a Compelling Unique Value Proposition – Planning Worksheet (Spreadsheet) | 00:15:00 | ||
| Final quiz | |||
| Final Quiz: Create a Go-To-Market Strategy That Drives Revenue Growth – MasterClass | 00:20:00 | ||
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