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Business Planning: How to Determine Your Target Market
In this course, you learn how to make sure the audience you target fits into other components of your go-to-market strategy, including acquisition marketing channels.
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Learning Outcome
- Know about the “everyone trap” and why is it dangerous
- Find out the impact of defining the target market on the rest of the business plan
- Discover what investors seek in a target market
Course Overview
“Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. The course includes starter lists of demographic and psychographic attributes that can be used to build a customer persona, as well as tips for developing your own business-specific market characteristics, with advice that is tailored to B2B businesses and companies operating internationally.
Enrolling in the course will also give you access to methods for ensuring that the audience you target fits with other elements of your go-to-market strategy, such as acquisition marketing channels and pricing policies.
Course Description
This course is an excellent learning opportunity for those who are passionate about the topic and who are interested in a successful career within the relevant industry. Professionals currently working in this field who wish to brush up on their knowledge and advance their careers may also enrol in this program.
In the Business Planning: How to Determine Your Target Market Course, you will find a number of engaging, in-depth modules that will provide you with comprehensive theoretical knowledge that will enable you to succeed in your career. As proof of your completion, you will receive a free e-certificate from Learndrive.
Using computers, tablets, smartphones, and other internet-enabled devices, you can access the course modules at your own pace. Invest in your professional development today and learn skills that will lead to your dream job. Become a career leader by taking this course online.
What Do You Get With The Business Planning: How to Determine Your Target Market Course?
- Premium Video Materials in bite-sized format for the most accessible learning experience
- Free e-certificate after completing the course
- Flexible study time and pace
- Instructor-led Course
Course Design
Students can access the course using any internet-connected device through our online learning platform. You may study at your own pace since there are no formal deadlines or teaching schedules.
Certification
The learners who pass the course will receive a Learndrive Certificate as a badge of accomplishment. The e-certificate is free of charge. There is a small fee, however, if you want a hard copy of your certificate.
Who Is This Course For?
The course is right for you if you already work in this industry or want to make the transition. This Business Planning: How to Determine Your Target Market Course is designed to enhance your expertise and improve your CV.
Requirements
Students from all backgrounds are welcome to participate in the online training. There are no requirements for participation. The only prerequisite for studying this Business Planning: How to Determine Your Target Market Course is an interest in learning and a good grasp of English, mathematics, and computer skills.
Course Instructor
Ken Burke
San Francisco-based serial entrepreneur Ken Burke is the founder and CEO of ENN. He sold one of the most successful eCommerce software platforms in 2016, generating more than 2 billion dollars a year for retailers. He is now focused on helping entrepreneurs reach their goals. He is often on screen doing the actual teaching in much of the content ENN produces. He shares everything he has learned over the last 25 years. This is your chance to learn from an expert.
Accreditation
This course is accredited by CPDQE. The demand for professionals to engage in Continuing Professional Development is escalating, irrespective of the industry, career stage, or job function. CPD serves as an impactful mechanism for skill enhancement, maintaining the relevance of academic credentials, and strategically advancing one’s career.
This CPDQE Certified Course will ensure that you have obtained the required CPD trainings for your professional development.
What Students say about us
The courses on the website are well designed, very clear and you can learn a lot of useful skills from them. A very
Enjoying the course at my pace, repeating what I did not understand and learning
Frequently Asked Questions
Everything you need to now about he product billing.
To purchase a course, simply select the course you want, choose your plan from the top right side, and click on the ‘Take this course’ button to initiate the checkout process. You will receive access as soon as the payment is processed.
We accept various payment methods, including credit/debit cards, PayPal, and bank transfer. If you don’t have a card or paypal, contact us for alternative payment methods.
If you’re not satisfied with our course, you can request a refund within 14 days of purchase. We follow a no-questions-asked refund policy, and you will receive a full refund.
Yes, upon successful completion of the course and exam (if applicable), you will receive a free digital certificate that can be downloaded and printed.
Yes, our courses are CPDQE accredited. CPDQE is an independent body that accredits courses and events for continuous professional development, ensuring they meet high-quality standards.
You can verify your certificate by visiting the Learndrive certificate verification page and entering your certification code. This will confirm the authenticity of your certificate.
To redeem your voucher, first visit the voucher redemption page. Enter your personal details and paste the voucher code into the designated field (do not type the code manually). After that, click the “Send” button. You will receive your login details via the email address you provided. Once you have received them, log in to our website and access your course from your dashboard.
Course Curriculum
| Introduction | |||
| Target Market Essentials | 00:05:00 | ||
| Importance of Your Target Market | |||
| Why is Your Target Market So Important | 00:05:00 | ||
| Target Market Framework | |||
| Define Your Target Market | 00:02:00 | ||
| Step 1 (con’t) – Define Standard Attributes – More Demographics | 00:05:00 | ||
| Step 1 (con’t) – Define Standard Attributes – More Demographics | 00:05:00 | ||
| Step 1 (con’t) – Define Standard Attributes – Psychographics | 00:06:00 | ||
| Step 2 – Develop Custom Attributes | 00:10:00 | ||
| Step 3 – Validation | 00:01:00 | ||
| Step 4 – Adjust Your Strategy | 00:02:00 | ||
| Final quiz | |||
| Final Quiz: Business Planning: How to Determine Your Target Market | 00:05:00 | ||
| Workshop | |||
| Workshop – Developing Your Target Market | 00:02:00 | ||
| Course Guide | |||
| Determine Your Target Market – Course Guide | 00:03:00 | ||
| worksheet | |||
| Determine Your Target Market – Planning Worksheet.xlsx [Download] | 00:15:00 | ||
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