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Business Planning: Define and Size Your Market
In this course, you’ll learn the market funnel framework, a three-step process to define your target audience and size segments in a format investors can understand and you can use in your financial plan.
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Learning Outcome
- Define Your Target Market
- Decide Whether You Should Go Big or Think Small
- Learn How to Identify Whether A Market is Big Enough to Support Your Business
- Understand What calculations do investors use to determine whether they’ll see a viable return on investment
Course Overview
When sizing up your potential market, it is tempting to state that the sky is the limit – but if you want an accurate projection, focus until you have a clear and specific picture. Learn how to define and size your market effectively using methods investors can understand and that you can apply to a financial plan.
As part of this course, you will be introduced to the market funnel approach, a three-step process for defining your target audience and segmenting them in terms investors can understand and that you can apply to your financial planning.
Course Description
This course is an excellent learning opportunity for those who are passionate about the topic and who are interested in a successful career within the relevant industry. Professionals currently working in this field who wish to brush up on their knowledge and advance their careers may also enrol in this program.
In the Business Planning: Define and Size Your Market Course, you will find a number of engaging, in-depth modules that will provide you with comprehensive theoretical knowledge that will enable you to succeed in your career. As proof of your completion, you will receive a free e-certificate from Learndrive.
Using computers, tablets, smartphones, and other internet-enabled devices, you can access the course modules at your own pace. Invest in your professional development today and learn skills that will lead to your dream job. Become a career leader by taking this course online.
What Do You Get With The Business Planning: Define and Size Your Market Course?
- Premium Video Materials in bite-sized format for the most accessible learning experience
- Free e-certificate after completing the course
- Flexible study time and pace
- Instructor-led Course
Course Design
Students can access the course using any internet-connected device through our online learning platform. You may study at your own pace since there are no formal deadlines or teaching schedules.
Certification
The learners who pass the course will receive a Learndrive Certificate as a badge of accomplishment. The e-certificate is free of charge. There is a small fee, however, if you want a hard copy of your certificate.
Who Is This Course For?
The course is right for you if you already work in this industry or want to make the transition. This Business Planning: Define and Size Your Market Course is designed to enhance your expertise and improve your CV.
Requirements
Students from all backgrounds are welcome to participate in the online training. There are no requirements for participation. The only prerequisite for studying this Business Planning: Define and Size Your Market Course is an interest in learning and a good grasp of English, mathematics, and computer skills.
Course Instructor
Ken Burke
San Francisco-based serial entrepreneur Ken Burke is the founder and CEO of ENN. He sold one of the most successful eCommerce software platforms in 2016, generating more than 2 billion dollars a year for retailers. He is now focused on helping entrepreneurs reach their goals. He is often on screen doing the actual teaching in much of the content ENN produces. He shares everything he has learned over the last 25 years. This is your chance to learn from an expert.
Accreditation
This course is accredited by CPDQE. The demand for professionals to engage in Continuing Professional Development is escalating, irrespective of the industry, career stage, or job function. CPD serves as an impactful mechanism for skill enhancement, maintaining the relevance of academic credentials, and strategically advancing one’s career.
This CPDQE Certified Course will ensure that you have obtained the required CPD trainings for your professional development.
What Students say about us
The courses on the website are well designed, very clear and you can learn a lot of useful skills from them. A very
Enjoying the course at my pace, repeating what I did not understand and learning
Frequently Asked Questions
Everything you need to now about he product billing.
To purchase a course, simply select the course you want, choose your plan from the top right side, and click on the ‘Take this course’ button to initiate the checkout process. You will receive access as soon as the payment is processed.
We accept various payment methods, including credit/debit cards, PayPal, and bank transfer. If you don’t have a card or paypal, contact us for alternative payment methods.
If you’re not satisfied with our course, you can request a refund within 14 days of purchase. We follow a no-questions-asked refund policy, and you will receive a full refund.
Yes, upon successful completion of the course and exam (if applicable), you will receive a free digital certificate that can be downloaded and printed.
Yes, our courses are CPDQE accredited. CPDQE is an independent body that accredits courses and events for continuous professional development, ensuring they meet high-quality standards.
You can verify your certificate by visiting the Learndrive certificate verification page and entering your certification code. This will confirm the authenticity of your certificate.
To redeem your voucher, first visit the voucher redemption page. Enter your personal details and paste the voucher code into the designated field (do not type the code manually). After that, click the “Send” button. You will receive your login details via the email address you provided. Once you have received them, log in to our website and access your course from your dashboard.
Course Curriculum
| INTRODUCTION | |||
| Market Sizing Explained | 00:02:00 | ||
| THE MARKET FUNNEL FRAMEWORK | |||
| The Market Funnel Framework Described | 00:05:00 | ||
| DEFINE YOUR MARKET | |||
| How Broadly Should You Define Your Market | 00:03:00 | ||
| Methods to Defining a Market | 00:03:00 | ||
| Market Definition Walk-Through Skincare | 00:05:00 | ||
| Market Definition Walk-Through Microbrewing | 00:01:00 | ||
| HOW TO SIZE YOUR MARKET | |||
| TAM, SAM, and SOM | 00:06:00 | ||
| How Investors View Your Business | 00:03:00 | ||
| Sizing Your Market Walk-Through Skincare | 00:07:00 | ||
| TAKE FINAL QUIZ | |||
| Final Quiz: Define and Size Your Market | 00:05:00 | ||
| WORKSHOP | |||
| Define and Size Your Market – Planning Worksheet.xlsx [Download] | 00:15:00 | ||
| GET COURSE MATERIALS | |||
| Define and Size Your Market – Course Guide | 00:03:00 | ||
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