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Business Planning: Build a Compelling Unique Value Proposition
Through this course, you will be able to identify those aspects of your business which communicate a unique and compelling value proposition to your customers.
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Learning Outcome
- Define the aspects of the business plan that are driven by the unique value proposition
- Determine which is more important, the uniqueness or the value the business provides
- Discover the benefits that customers appreciate
Course Overview
This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies.
By the end of this course, you will be able to identify the elements of your business that communicate a unique and compelling value proposition to your customers.
Course Description
This course is an excellent learning opportunity for those who are passionate about the topic and who are interested in a successful career within the relevant industry. Professionals currently working in this field who wish to brush up on their knowledge and advance their careers may also enrol in this program.
In the Business Planning: Build a Compelling Unique Value Proposition Course, you will find a number of engaging, in-depth modules that will provide you with comprehensive theoretical knowledge that will enable you to succeed in your career. As proof of your completion, you will receive a free e-certificate from Learndrive.
Using computers, tablets, smartphones, and other internet-enabled devices, you can access the course modules at your own pace. Invest in your professional development today and learn skills that will lead to your dream job. Become a career leader by taking this course online.
While this course provides excellent guidance for first aid in a real-life emergency situation, it does not replace medical advice. Always seek professional medical advice if you suspect illness or injury. If you would like to know how to respond in an emergency, we strongly recommend you attend a practical First Aid course.
Note that the information is accurate at the time of filming in June 2021 and only relates to UK Resuscitation and First Aid guidelines. Please refer to your country’s guidelines and governing board if you are outside of the UK.
The author has made every effort to ensure the accuracy of the information contained within the course. However, this course is merely a guide and the author does not accept any liability or responsibility for any inaccuracies or for any mistreatment or misdiagnosis of any person, however caused.
What Do You Get With The Business Planning: Build a Compelling Unique Value Proposition Course?
- Premium Video Materials in bite-sized format for the most accessible learning experience
- Free e-certificate after completing the course
- Flexible study time and pace
- Instructor-led Course
Course Design
Students can access the course using any internet-connected device through our online learning platform. You may study at your own pace since there are no formal deadlines or teaching schedules.
Certification
The learners who pass the course will receive a Learndrive Certificate as a badge of accomplishment. The e-certificate is free of charge. There is a small fee, however, if you want a hard copy of your certificate.
Who Is This Course For?
The course is right for you if you already work in this industry or want to make the transition. This Business Planning: Build a Compelling Unique Value Proposition Course is designed to enhance your expertise and improve your CV.
Requirements
Students from all backgrounds are welcome to participate in the online training. There are no requirements for participation. The only prerequisite for studying this Business Planning: Build a Compelling Unique Value Proposition Course is an interest in learning and a good grasp of English, mathematics, and computer skills.
Course Instructor
Ken Burke
San Francisco-based serial entrepreneur Ken Burke is the founder and CEO of ENN. He sold one of the most successful eCommerce software platforms in 2016, generating more than 2 billion dollars a year for retailers. He is now focused on helping entrepreneurs reach their goals. He is often on screen doing the actual teaching in much of the content ENN produces. He shares everything he has learned over the last 25 years. This is your chance to learn from an expert.
Accreditation
This course is accredited by CPDQE. The demand for professionals to engage in Continuing Professional Development is escalating, irrespective of the industry, career stage, or job function. CPD serves as an impactful mechanism for skill enhancement, maintaining the relevance of academic credentials, and strategically advancing one’s career.
This CPDQE Certified Course will ensure that you have obtained the required CPD trainings for your professional development.
What Students say about us
The courses on the website are well designed, very clear and you can learn a lot of useful skills from them. A very
Enjoying the course at my pace, repeating what I did not understand and learning
Frequently Asked Questions
Everything you need to now about he product billing.
To purchase a course, simply select the course you want, choose your plan from the top right side, and click on the ‘Take this course’ button to initiate the checkout process. You will receive access as soon as the payment is processed.
We accept various payment methods, including credit/debit cards, PayPal, and bank transfer. If you don’t have a card or paypal, contact us for alternative payment methods.
If you’re not satisfied with our course, you can request a refund within 14 days of purchase. We follow a no-questions-asked refund policy, and you will receive a full refund.
Yes, upon successful completion of the course and exam (if applicable), you will receive a free digital certificate that can be downloaded and printed.
Yes, our courses are CPDQE accredited. CPDQE is an independent body that accredits courses and events for continuous professional development, ensuring they meet high-quality standards.
You can verify your certificate by visiting the Learndrive certificate verification page and entering your certification code. This will confirm the authenticity of your certificate.
To redeem your voucher, first visit the voucher redemption page. Enter your personal details and paste the voucher code into the designated field (do not type the code manually). After that, click the “Send” button. You will receive your login details via the email address you provided. Once you have received them, log in to our website and access your course from your dashboard.
Course Curriculum
| Introduction | |||
| Characteristics of Unique Value Propositions | 00:02:00 | ||
| Unique Value Proposition Explained | |||
| Types of Customer Benefits UVPs Express | 00:04:00 | ||
| Examples of Unique Value Propositions | 00:01:00 | ||
| What Investors Are Looking For | 00:01:00 | ||
| Value Proposition vs Competitive Advantage | 00:02:00 | ||
| Create Your Unique Value Proposition | |||
| Understand Your Competitor’s Unique Value Proposition | 00:03:00 | ||
| Streaming Services Example | 00:02:00 | ||
| The Value Proposition Framework | 00:01:00 | ||
| Step 1 – Brainstorming | 00:07:00 | ||
| Step 2 – Create a Value Proposition List | 00:01:00 | ||
| Step 3 – Determine Uniqueness | 00:03:00 | ||
| Step 4 – Prioritize Top Value Propositions | 00:02:00 | ||
| Step 5 – Tell a Story | 00:04:00 | ||
| Common Mistakes | 00:01:00 | ||
| Final quiz | |||
| Final Quiz: Business Planning: Build a Compelling Unique Value Proposition | 00:05:00 | ||
| Workshop | |||
| Workshop – Build Your Unique Value Proposition | 00:04:00 | ||
| Course Guide | |||
| Build a Compelling Unique Value – Course Guide (PDF) | 00:03:00 | ||
| Worksheet | |||
| Build a Compelling Unique Value Proposition – Planning Worksheet (Spreadsheet) | 00:15:00 | ||
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