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Business Planning: Build a Compelling Competitive Matrix

By the end of this course, you will know how to choose and plot the strongest attributes of your business and how to identify and evaluate competitors to position your company as the market leader.

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Learning Outcome

Sneak Peek

Course Instructor

 

San Francisco-based serial entrepreneur Ken Burke is the founder and CEO of ENN. He sold one of the most successful eCommerce software platforms in 2016, generating more than 2 billion dollars a year for retailers. He is now focused on helping entrepreneurs reach their goals. He is often on screen doing the actual teaching in much of the content ENN produces. He shares everything he has learned over the last 25 years. This is your chance to learn from an expert.

 

Course Overview

A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Find out how to become a market leader by developing a compelling competitive matrix that highlights the unique strengths of your company.

By the end of this course, you will know how to choose and plot the strongest attributes of your business and how to identify and evaluate competitors to position your company as the market leader.

 

Course Description 

This course is an excellent learning opportunity for those who are passionate about the topic and who are interested in a successful career within the relevant industry. Professionals currently working in this field who wish to brush up on their knowledge and advance their careers may also enrol in this program.   

In the Business Planning: Build a Compelling Competitive Matrix Course, you will find a number of engaging, in-depth modules that will provide you with comprehensive theoretical knowledge that will enable you to succeed in your career. As proof of your completion, you will receive a free e-certificate from Learndrive.

Using computers, tablets, smartphones, and other internet-enabled devices, you can access the course modules at your own pace. Invest in your professional development today and learn skills that will lead to your dream job. Become a career leader by taking this course online.

What Do You Get With The Business Planning: Build a Compelling Competitive Matrix Course?

  • Premium Video Materials in bite-sized format for the most accessible learning experience
  • Free e-certificate after completing the course
  • Flexible study time and pace
  • Instructor-led Course

Course Design

Students can access the course using any internet-connected device through our online learning platform. You may study at your own pace since there are no formal deadlines or teaching schedules.

Certification

The learners who pass the course will receive a Learndrive Certificate as a badge of accomplishment. The e-certificate is free of charge. There is a small fee, however, if you want a hard copy of your certificate.

Who Is This Course For?

The course is right for you if you already work in this industry or want to make the transition. This Business Planning: Build a Compelling Competitive Matrix Course is designed to enhance your expertise and improve your CV. 

Requirements

Students from all backgrounds are welcome to participate in the online training. There are no requirements for participation. The only prerequisite for studying this Business Planning: Build a Compelling Competitive Matrix Course is an interest in learning and a good grasp of English, mathematics, and computer skills.

Course Curriculum

Introduction
Competitive Matrix Explained 00:07:00
Develop Your Competitive Matrix Step-By-Step
Part 1 – Determining Your Strengths 00:06:00
Scoring Your Strengths 00:05:00
Express the Top 2 in a Range 00:02:00
Part 2 – Select Your Competitors 00:03:00
Part 3- Evaluate and Plot Your Competitors 00:02:00
Final quiz
Final Quiz: Business Planning: Build a Compelling Competitive Matrix 00:05:00
Workshop
Workshop -Building Your Competitive Matrix 00:04:00
Worksheet
Build a Compelling Competitive Matrix – Planning Worksheet.xlsx [Download] 00:15:00
Course Guide
Build a Compelling Competitive Matrix – Course Guide 00:03:00

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  • £20.00
  • 365 Days
  • Course Badge
  • Course Certificate
  • 52 minutes
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