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Business Planning: Build a Compelling Competitive Matrix
By the end of this course, you will know how to choose and plot the strongest attributes of your business and how to identify and evaluate competitors to position your company as the market leader.
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- Learn to persuade investors that your company excels in the market
- Identify which of a company's strengths deserves the most attention
- Discover how to select competitors to include in the matrix
Sneak Peek
Learning Outcome
- Identify and objectively evaluate business strengths using structured scoring methods that support strategic clarity.
- Prioritise and express top competitive strengths within a defined range for clearer strategic positioning.
- Select relevant competitors based on market context rather than surface-level or misleading comparisons.
- Apply consistent evaluation criteria to competitors to ensure fair, balanced, and insightful competitive analysis.
- Plot competitive positioning visually to support informed business planning and strategic communication decisions.
- Interpret competitive matrix results to guide differentiation strategies and long-term business planning initiatives.
Course Overview
Business Planning: Build a Compelling Competitive Matrix is a practical, strategy-focused course designed to help learners translate market insights into clear competitive positioning. The course guides you through the structured development of a competitive matrix, a critical business planning tool used to compare strengths, identify gaps, and communicate strategic advantages with confidence. Rather than relying on abstract theory, the curriculum takes a step-by-step approach that mirrors real-world business decision-making.
You begin by determining your core strengths, learning how to assess them objectively and score them using consistent, defensible criteria. This process ensures that your analysis is grounded in evidence rather than assumption. From there, the course teaches you how to express your strongest capabilities by narrowing them down to the top two differentiators and positioning them across a meaningful range. This clarity is essential for effective strategy communication, whether to stakeholders, investors, or internal teams.
The course then shifts focus to competitor selection, showing you how to identify the most relevant competitors rather than defaulting to obvious or misleading comparisons. You will learn how to evaluate competitors using the same scoring logic applied to your own strengths, ensuring balance and fairness in analysis. Finally, you will bring everything together by plotting competitors on a competitive matrix that visually communicates strategic positioning at a glance.
By the end of the course, learners will have the confidence and capability to build a competitive matrix that supports strategic planning, strengthens business narratives, and informs smarter decision-making. The course is particularly valuable for those who need to justify strategy clearly, align teams around competitive realities, and move beyond intuition-driven planning toward structured, analytical thinking.
Certification
The learners who pass the course will receive a Learndrive Certificate as a badge of accomplishment. The e-certificate is free of charge. There is a small fee, however, if you want a hard copy of your certificate.
Who Is This Course For?
- Business Owners
- Startup Founders
- Strategy Analysts
- Product Managers
- Marketing Managers
- Entrepreneurs
- Management Consultants
- Business Students
Requirements
- No prior experience required
- Basic understanding of business concepts is helpful
Course Instructor
Ken Burke
San Francisco-based serial entrepreneur Ken Burke is the founder and CEO of ENN. He sold one of the most successful eCommerce software platforms in 2016, generating more than 2 billion dollars a year for retailers. He is now focused on helping entrepreneurs reach their goals. He is often on screen doing the actual teaching in much of the content ENN produces. He shares everything he has learned over the last 25 years. This is your chance to learn from an expert.
Accreditation
This course is accredited by CPDQE. The demand for professionals to engage in Continuing Professional Development is escalating, irrespective of the industry, career stage, or job function. CPD serves as an impactful mechanism for skill enhancement, maintaining the relevance of academic credentials, and strategically advancing one’s career.
This CPDQE Certified Course will ensure that you have obtained the required CPD trainings for your professional development.
What Students say about us
The courses on the website are well designed, very clear and you can learn a lot of useful skills from them. A very
Enjoying the course at my pace, repeating what I did not understand and learning
Frequently Asked Questions
Everything you need to now about he product billing.
To purchase a course, simply select the course you want, choose your plan from the top right side, and click on the ‘Take this course’ button to initiate the checkout process. You will receive access as soon as the payment is processed.
We accept various payment methods, including credit/debit cards, PayPal, and bank transfer. If you don’t have a card or paypal, contact us for alternative payment methods.
If you’re not satisfied with our course, you can request a refund within 14 days of purchase. We follow a no-questions-asked refund policy, and you will receive a full refund.
Yes, upon successful completion of the course and exam (if applicable), you will receive a free digital certificate that can be downloaded and printed.
Yes, our courses are CPDQE accredited. CPDQE is an independent body that accredits courses and events for continuous professional development, ensuring they meet high-quality standards.
You can verify your certificate by visiting the Learndrive certificate verification page and entering your certification code. This will confirm the authenticity of your certificate.
To redeem your voucher, first visit the voucher redemption page. Enter your personal details and paste the voucher code into the designated field (do not type the code manually). After that, click the “Send” button. You will receive your login details via the email address you provided. Once you have received them, log in to our website and access your course from your dashboard.
Course Curriculum
| Introduction | |||
| Competitive Matrix Explained | 00:07:00 | ||
| Develop Your Competitive Matrix Step-By-Step | |||
| Part 1 – Determining Your Strengths | 00:06:00 | ||
| Scoring Your Strengths | 00:05:00 | ||
| Express the Top 2 in a Range | 00:02:00 | ||
| Part 2 – Select Your Competitors | 00:03:00 | ||
| Part 3- Evaluate and Plot Your Competitors | 00:02:00 | ||
| Final quiz | |||
| Final Quiz: Business Planning: Build a Compelling Competitive Matrix | 00:05:00 | ||
| Workshop | |||
| Workshop -Building Your Competitive Matrix | 00:04:00 | ||
| Worksheet | |||
| Build a Compelling Competitive Matrix – Planning Worksheet.xlsx [Download] | 00:15:00 | ||
| Course Guide | |||
| Build a Compelling Competitive Matrix – Course Guide | 00:03:00 | ||
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